You have been working on your research for a while, but haven’t figured out how to translate it into a concrete business idea? Or maybe you have many ideas and cannot decide which one to follow? On the basis of the Design Thinking methodology you will try out different ideation techniques in our interactive webinar. You will learn what makes a good idea and how to formulate it for testing.

• Input: Ideation Basics
• Excercise: Brainstorming methods and decision making: What makes a good product/service/business idea?
• Deep dive “Problem-Solution-Fit” + exercise